Analyst Reports
2025 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms
GoodData recognized as one of 20 vendors named in report
It’s official, GoodData has been recognized as a niche player.
We’re proud to share that GoodData has been recognized once again in the 2025 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms.
We believe this recognition reflects our continued focus on delivering flexible, AI-enabled analytics across ad hoc exploration, governed self-service, and deeply embedded insights. As organizations demand faster, smarter decision-making, our platform is helping customers modernize their AI and analytics strategies without compromising governance or performance.
This recognition is a testament to our long-term vision: composable analytics, real-time insights, and seamless AI integration that empowers both data teams and business users alike.

Why technology leaders use the Gartner® Magic Quadrant™ report
- Independent, expert evaluation of 20 BI vendors
- In-depth strengths and cautions to guide vendor selection
- Strategic insights into market trends, product capabilities, and strategic vision
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant and Peer Insights are a registered trademark, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from GoodData.
Why users love us
Exceptional Experience with GoodData Team
Working with the GoodData team has been truly exceptional. I came in at a later part of the project but felt great with the support of the GoodData team even with less context than others.
<50M USD
Reliable GoodData Platform Comes With Intuitive Features
I really enjoy using GoodData, it's a very robust and reliable platform. Technical support is very fast and efficient. I see that they roadmap is very consistent if we suggest improvements. It’s really important to building a foundation of trust.
3B - 10B USD
Transforming Business Through GoodData's Advanced Analytics
GoodData's embedded analytics solution offers the flexibility and advanced capabilities we were looking for to better serve our customer base (B2B). The project team working on our implementation has been incredibly responsive and offered constructive feedback and support on what would work best for our situation.
50M - 250M USD
GoodData's Innovative Features Redefine Visualization Process
Overall I would say that working with the GoodData team was excellent. The product is fairly straightforward to use, and while the documentation could be a bit more in depth on some of the more advanced features and uses of the tool, overall I've had a good experience.
<50M USD
Scalable Performance And Integration Stand Out As Key GoodData Platform Strengths
GoodData is a reliable platform with strong analytics capabilities and stable performance.
500M - 1B USD
Powerful And Easy To Use Platform For Data Visualization
Smooth and positive experience overall, everything works well.
<50M USD
Embeddable Analytics, Fully Integrated With 3rd-Party Systems
GoodData's platform delivers highly scalable analytical features to our customers, which helps them leverage their own products to a higher level. Moreover, the team is always connected to both our use cases and of our customers, with the intention of delivering even better experiences with the platform.
250M - 500M USD
GoodData's AI-Driven Analytics Platform Excels With Embedded Features And Semantic Model
GoodData remains a key partner in our analytical projects and we are particularly impressed by their AI-driven approach. It's a powerful platform that bridges the gap between traditional BI and the new era of autonomous analytical assistants.
<50M USD
Where GoodData finds its niche
Composability
GoodData is built for composability via multitenancy and open source tech. API and analytics-as-code support mean teams can integrate, automate, and customize their entire data stack.
Performance and scale
GoodData ensures fast, consistent performance at scale by combining live data access, smart caching, and efficient compute with governance and multi-tenant architecture.
AI anywhere
GoodData delivers AI anywhere by bringing intelligent capabilities into every layer of the experience; from natural language insights in the UI to an embedded or whitelabeled AI assistant.
Trusted by over
3.6M users worldwide
Common questions
The Gartner Magic Quadrant is a widely respected industry report that evaluates BI and analytics vendors based on their vision and execution. It helps organizations make informed decisions when selecting analytics platforms.
The full Gartner Magic Quadrant report is available through Gartner or via GoodData’s website.
The Magic Quadrant provides a visual and analytical overview of vendor strengths and market positioning, helping businesses identify the best solutions for their specific needs.
GoodData provides a flexible, scalable analytics platform with features like embedded analytics, developer-friendly tools, and AI integration, making it suitable for a wide range of business scenarios.
Vendors are categorized as Leaders, Challengers, Visionaries, or Niche Players based on their completeness of vision and ability to execute. Understanding these categories helps businesses evaluate vendor fit.


